AI-produced UGC, lifestyle, and product content for ecom brands. A fraction of agency cost. No creator delays. Built to convert.
fraction of studio cost·no volume limit·delivered fast
Lifestyle Shot
Street Interview UGC
UGC
Photo Shoots
Lifestyle Shots
Videos
Lifestyle Shot
Street Interview UGC
UGC
Photo Shoots
Lifestyle Shots
Videos
pick a lane
three ways to work with this
Different brands. Different problems. Find yours.
for performance marketers
The Testing Engine
Running ads means you always need fresh creatives. I produce as many as you need — fast turnaround, lower cost per piece, more of your ad budget turns into profit.
this is for you if
running meta or tiktok ads
has a media buyer in-house
talks roas, ctr, hook rate
for dtc & ecom brands
The Creator Alternative
Same authentic content your creators make — without the briefing, chasing, and ghosting. Faster, cheaper, one invoice.
this is for you if
buying ugc from creators now
creator costs are eating into margin
want the same output for less
for early-stage brands
Brand Visual Library Kit
Launching without a content budget? I build a full visual library — product, lifestyle, video — for a fraction of a studio shoot. Look established from day one.
this is for you if
0–12 months post-launch
running on stock photos or none at all
want to look established for a fraction of the cost
a taste of it
find your niche
Tap a category to see examples in that style.
health & wellness
streetwear
performance & athletic
beauty & skincare
outdoor & adventure
you don't need to spend more —
you need more content for less.
next step
let's talk about your brand
15 minutes. No deck, no pitch — just figuring out which angle fits and what a first batch would look like.
legal
Privacy Policy
Last updated: July 2026
Who we are
First Layer Creative is an AI-powered content production service for ecommerce brands. We are based in the United Kingdom. Contact: admin@firstlayercreative.com
What information we collect
When you submit a booking enquiry through this website, we collect:
Name and email address
Phone number
Business name or website
Information about your business (revenue range, content needs, platforms)
We do not collect payment information, install cookies for tracking purposes, or use third-party analytics tools on this website.
How we use your information
We use the information you submit solely to:
Respond to your enquiry and arrange a consultation call
Assess whether our service is a fit for your brand
Prepare a content proposal based on your needs
We do not use your information for marketing purposes, and we do not share it with third parties, except where required to deliver the service (e.g. scheduling via Calendly).
How we store your information
Enquiry data is stored in a private Google Sheets document, accessible only to First Layer Creative staff. We retain enquiry data for a maximum of 12 months. Data is stored on Google's infrastructure, which complies with UK GDPR data protection standards.
This website uses the following third-party services:
Calendly — for booking consultation calls. Calendly's privacy policy applies when you book a call.
Google Sheets — for storing enquiry data. Google's privacy policy applies to data stored on their infrastructure.
Netlify — for hosting this website. Netlify may log basic server-side data (IP addresses, page requests) per their standard hosting terms.
Changes to this policy
We may update this privacy policy from time to time. The date at the top of this page reflects the most recent update. Continued use of this website after changes are made constitutes acceptance of the updated policy.
Different brands need different looks. Pick the category closest to yours.
like what you see
let's make yours
First Layer Creative
for performance marketers running paid social
ad-ready creatives, fast. no agency wait, no creator chase.
If your media buyer is waiting on content to test, that's lost spend. Constant supply of UGC, lifestyle, and cinematic variants — as much volume as your test cycle demands.
30 minutes. No pressure. Just figuring out if this is a fit.
fraction of agency cost·delivered fast·volume on demand
static ad
static ad
static ad
video
ugc · video
is this you
who this works best for
you're probably a fit if
you're running Meta or TikTok ads right now
you want high-quality ad creative for less
you're burning through creatives faster than they arrive
you have a media buyer or run testing in-house
probably not yet, if
You haven't launched paid ads yet — see the Brand Visual Library Kit
You need full brand photography, not test variants — see the Brand Visual Library Kit
You're already buying UGC from creators and want it cheaper — see the Creator Alternative
before you ask
quick answers
will it look AI-made?
No — every piece is built to pass as real UGC or lifestyle content. If you can't tell, your audience won't either.
what do you need from me to start?
Your product, a few reference ads or hooks you like, and 30 minutes on a call. That's the whole brief.
can I reuse these across platforms?
Yes — formats are built for Meta and TikTok natively, and crop cleanly for Stories, Reels, and static feed.
what actually happens on the call?
You tell us about your brand, we make a plan for what we could do over the next 30 days, and see if you're a fit. No pressure.
investment
what this costs
We price well below traditional production and cover your testing needs in one batch. Most clients invest £500–£1,500+ depending on volume.
Ready to fill the testing pipeline? Book a 30-min call.
First Layer Creative
for dtc & ecom brands buying ugc
skip the creator chase. same content, none of the chaos.
Done chasing creators. Same authentic UGC — on your timeline, at a fraction of studio cost.
30 minutes. No pressure. Just figuring out if this is a fit.
fraction of creator cost·delivered fast·one invoice, not six
video
ugc
product
ugc · video
ugc · video
ugc · video
the problem
what this actually fixes
ghosting & delays
Creators go quiet or miss deadlines. You get delivery on a set date, every time.
inconsistency
Every creator brings a different style. One consistent tone and quality across the whole batch.
cost creep
Good creators are expensive and it compounds fast. This cuts the cost, not the quality.
brief drift
Creators interpret briefs loosely. Creators interpret briefs loosely. Hooks, overlays, and CTAs land exactly as specified.
You're running paid ads and need high-volume testing creative — see the Testing Engine
You need full studio or brand photography, not UGC-style content — see the Brand Visual Library Kit
You don't have any content yet and aren't sure what you need
before you ask
quick answers
how is this different from a creator?
Same authentic look, no briefing back-and-forth, fixed delivery date, and one consistent style across every piece.
do audiences notice it's AI-made?
In practice, no — and increasingly, people don't ask. The content is built to convert, not to disclose its process.
can you match our current creator's style?
Yes — send a few examples of content that's worked and we'll match tone, pacing, and format.
what actually happens on the call?
You tell us about your brand, we make a plan for what we could do over the next 30 days, and see if you're a fit. No pressure.
investment
what this costs
We price well below what most brands pay creators, and one batch fully covers your content needs. Most clients invest £500–£1,500+ depending on volume.
Done chasing creators? Book a 30-min call.
First Layer Creative
you don't need a studio.
you need content that looks like you do.
for early-stage brands with no content yet
launch looking like you've been doing this for years.
A complete content library — product, lifestyle, brand video — ready within a week. No studio, no models, no five-figure bill.
30 minutes. No pressure. Just figuring out if this is a fit.
fraction of studio cost·ready within a week·0 studio days needed
product
lifestyle
video
lifestyle
ugc
flat lay
product
the comparison
what you'd normally pay for this
traditional option
their cost
this service
Product photographer
£800–£2,000 / day
included
Lifestyle shoot w/ models
£2,000–£8,000
included
Video production
£3,000–£15,000
included
Brand content agency
£5,000–£20,000+
fraction of cost
is this you
who this works best for
you're probably a fit if
Your business is at an early stage
You want high-quality branded content for social media and your website
You want this for a fraction of studio cost of traditional methods
probably not yet, if
You're already running paid ads and need ongoing test volume — see the Testing Engine
You're already buying UGC from creators and want it cheaper — see the Creator Alternative
before you ask
quick answers
we don't have any photos at all — is that ok?
That's normal at this stage. A product shot or even a reference image from a similar brand is enough to start.
can this go straight on our Shopify store?
Yes — formats are built to drop straight into product pages, hero banners, and ad creative.
how fast can we have a first set?
Typically within a week of the call — fast enough to launch ads in the same month you go live.
what actually happens on the call?
You tell us about your brand, we make a plan for what we could do over the next 30 days, and see if you're a fit. No pressure.
investment
what this costs
We price well below traditional production, and build a library large enough to cover your full launch. Most clients invest £500–£1,500+ depending on scope.
book a call
a few quick questions first
So we can quote you accurately and make the call worth your time.
Ready to launch looking the part? Book a 30-min call.
quick questions first
Add your Calendly link in the script (CALENDLY_URL) and this loads your real booking calendar here automatically.
First Layer Creative